PARADIGMS OF CHANGE IN THE DESIGN INDUSTRY


One of the most significant transformations occuring this century that has astoundingly impacted upon the design industry is the explosive expansion of the use of the Internet as a predominant tool of communication.
The last century gave us the baby boomers - then came Generation X, and soon after, Generation Y.
It is often quoted - the only constant is CHANGE, and nowhere is change more glaring than in the design industry.

Such changes are largely attributed to how the industry eagerly embraced the advent of information and communications technology giving us today digital art that spans Computer Aided Design and Drafting to Three-dimensional Rendering to Animation and Walk-through simulation - all generically termed 'multimedia'.

Who are the talents who work these dynamic concepts through today? We call them the Next Generation designers or NextGen.

NextGen designers are a breed of young overwhelmingly enthusiastic designers, highly knowledgable, intelligent and groomed to deliver the best services in their respective field of design. The typical NextGen designer is multi-tasked enabling the candidate to take on a design project through from Corporate Identity, Multimedia right through to Design and Project Management.

The grounding philosophy behind Academy of Creative Media's vision and mission is to provide this intricate platform for:

- the offering of life-long learning in the field of creative art, design, communications and technology; as TONY BUZAN - world reknown mental literacy guru puts it -"... life-long education is brain food ..."

- the opportunity of advancement and upgrade of an individual's academic status quo to the next desired level through Accreditation of Prior Certificated Learning [(AP(E)L] and Accreditation of Prior Experiential Learning [APEL] pathways

- global and borderless business-to-business and people-to-people business collaboration through our unique system of integrating our academic fundamentals with industry at large

ACM is uniquely partnered with selected education affiliates to offer such programs. We work to bridge the individual aspirant's desire to fulfill one's dream, ambition and goal with the selected knowledge provider.